Program sponsors must have an approved IR or PR firm to facilitate acceptance by SCNN as a segment or episode sponsor. This is generally done in coordination with an active shareholder awareness and new shareholder acquisition campaign. By combining highly visible media exposure to more than 50,000,000 potential households across North America, IR and PR firms can introduce their clients through an interactive interview format and company profile expose as a featured guest on SCNN. No other program offers such a unique and strategic platform.
Sponsored segments are generally shot by live recording at one of SCNN’s designated recording studios, generally on Monday or Tuesday for the following weekend airing. IR/PR firms are responsible for providing and coordinating “B” role footage (still or video) for integration into the respective client segment, or SCNN will shoot the onsite content for an additional charge.
Every client should also consult with their lead IR/PR firm for pre-program commercial content and placement (additional costs per 30 second or one minute spots), as well as interact and liaise with SCNN production staff for show content storyboarding, interviewer questions and practice preparation by client representative. Unprepared client representatives will incur surcharges for additional editing time so it is important to spend a good amount of time coaching the interview representative for the Company.
The general format for the Straight Cents News NetworkShow consists of two (2) content episodes per weekend, each comprised of 3, seven-minute segments each. Some segments are by special sponsorship while others feature highly visible businesses or people that offer additional program draw and notoriety. All shows are aired through SCNN’s program exclusivity with MyFamilyTV that provides 24/7 content to a multitude of stations and channels across North America that reach over 50,000,000 households.
Each sponsored segment will air 4-8 times during the weekend following the recorded interview. Additionally, sponsors are given the opportunity to support their efforts with other synergistic sponsors for other portions of their episode or to increase their seven-minute segment for up to the entire 21 minute content episode. Most studio interviewed sponsors do not require more than 7 minutes but some on site sponsors with more complex stories may. Other program sponsors who qualify may even offer financial drive platforms for non-profit purposes and require a full episode or both weekend episodes in special, prearranged airings.
One of the key points to episode and segment success for sponsors is additional advertising spots as previously mentioned that are available for purchase for the week prior to airing. This can highlight important data to attract additional viewership for the episode or specific segment. It should also be known to PR and IR firms that the effectiveness of each episode and respective segment is much more powerful when complimented by other third party endorsements, notifications, research reports, analyst information, social network support and other methods of advance and follow up elucidation. Subsequent to each segment or episode, there will be archived access on the www.StraightCents.com < http://www.StraightCents.com> website for two (2) weeks and then posted on YouTube by SCNN staff for each individual segment indefinitely unless otherwise requested.
Additionally, many IR and PR firms wish to coordinate their list gathering activities by using click and pay advertising on the SCNN.tv or StraightCents.com websites. Commercials during specific or general episode times can also be an effective tool for IR and PR firms as well as financial newsletter publishers. SCNN is also in the process of developing an automated dashboard software for IR and PR firms to manage all aspects of their business media delivery through one source that will be available soon.
Sponsorship and tv commercial rates vary depending on many factors. SCNN makes every effort to keep costs affordable as well as including sponsor production fees as part of the segment charges. On site interviews and “B” role footage, generic or specific, are priced on a per project basis. For clients wishing to have on site filming, it is highly recommended that the specific client request a complete cost for additional edited clips that can be used for other purposes. This can include: commercial advertisements, trade show pieces, educational or instructional purposes for employees, safety content, Company profile or introduction purposes or for sales and marketing efforts of products and services.
Many organizations overlook the power of a professional piece that can be produced to have a longer life than just a news segment that is designed for short term but immediate impact.
In order to gain the effectiveness of a live interview with reduced costs in a high quality production piece, filming is generally scheduled for Mondays or Tuesdays in either the NY or Boston area for airing during the following weekend. Sponsors should have an approved storyboard format and should provide questions to the show’s host to ask. Answers should be well rehearsed in coordination with the IR/PR firm retained and not exceed the designated timeslot allowance. Unprepared spokes persons will result in less effective production pieces, and in some cases, cost the sponsor additional production time charges.
The show producer will provide a basic outline and time line for each segment including commercial spots for each client. The less post-production editing required, the better the segment generally will be. Having to cut and splice responses detracts from the flow and effectiveness of the sponsor’s highlights.
|
