Currently, DSN (Dish Satellite Network) represents approximately 60% of the potential households broadcasted to by SCNN’s carrier station.  The recent gains in popularity of this carrier is impressive.  Other discussions with larger carriers are actively being pursued that could potentially double the existing potential audience of 55+ million households.

The Television Bureau of Advertising, through data obtained by Nielsen Media Research, says “alternative delivery systems” (aka, ADS = satellite & telco providers) now hold just under a 30% market share among all TV homes — at 29.3%, its highest levels ever.

DSN represents about 60% of the current potential household viewers for SCNN

Surprisingly, DISH Network grew faster than the other non cable TV service providers in the latest quarter. Source: The Bridge www.mediabiz.com/thebridge