SCNN’s viewer audience as defined by the program broadcast network are male and females between the ages of 18-49 with disposable income that represent a cross section of the general public from the 50+ million households that receive programming content from the MyFamilyTV broadcast network. Therefore, SCNN’s content and format is designed to position itself as the financial program of “the people.” This gives the program a unique advantage through an interview and educational venue to introduce featured organizations to new potential market populations who are less sensitive to short term economic events.
The fundamental confidence in the western economic infrastructure, coupled with moderate but consistent disposable and discretionary income, including risk capital allocations, makes this potential audience much more in line with longer-term investment horizon mentality. Opportunities to potentially uncover the next possible Microsoft, Google, EBay or Apple for people who consistently may have a few hundred dollars each month to allocate for this quest, risk and future outcome are included in this target audience.
Such viewers who make up a good portion of the employed working sector also want to know what their elected officials and constituents are doing with their retirement money; they want to know about affordable estate planning; they want to know about economic opportunities or where they can buy an affordable home; they want to know what a professional money manager is and what they can do for them; they want to know the benefits of opening up their first stock brokerage account and how it might benefit them.
No other program offers sponsored guests an opportunity to expose their organizations to such a diverse but core-valued audience. And, by combining featured presentations through syndicated broadcast to over 50 million households in North America in combination with other effective media tools, particularly the Internet, viewer action becomes highly probable at an affordable cost. Previous pilot shows on this exact network including home auctions and a previous financial show generated large viewer interest and action oriented responses.
It is also important to note, that all program sponsors must have an approved IR or PR firm to facilitate acceptance by SCNN as a segment or episode sponsor. Management at SCNN believes this to be an important key for the highest quality programming and effective media campaigns for organizations of all sizes. Above all, viewers need interesting content and entertainment throughout each segment and episode.
